Goodness Gracious, 25+ Great New Media Books!

OK, I realize that you probably want to turn the blogosphere off and read some pulp fiction this July 4th. But, just in case you wanted to brush-up on social media here’s a list of 25+ must-read social media, marketing and PR books. This list was compiled by Chris Abraham, Toby Bloomberg, Eric Eggertson, Susan Getgood, Kami Huyse, Ike Pigott and I via a series of Facebook messages over the past two days.

In addition to listing the authors alphabetically by name, we’ve linked their blogs or home pages (you can get their books via Amazon, bn.com or any other preferred book seller). Thus, they are designated Great Blogs of Fire, too (fulfilling my weekly round-up column). By all means, comment and add to the list.

Chris Anderson, The Long Tail
Paul Bausch, Matthew Haughey, and Meg Hourihan, We Blog
Rebecca Blood, The Weblog Handbook
Todd Defren, PR 2.0 Essentials (e-book)
Susannah Gardner, Buzz Marketing with Blogs for Dummies
James Gleick, Faster
Neville Hobson and Shel Holtz, How to Do Everything with Podcasting
Rok Hrastnik, Unleash the Marketing & Publishing Power of RSS
Hugh Hewett, Blog: Understanding the Information Reformation That’s Changing Your World
Joeseph Jaffe, Life After the Thirty Second Spot
Avinash Kaushik, Web Analytics: An Hour a Day
Richard Laermer, Punk Marketing (with Mark Simmons) & Full Frontal PR (with Michael Pricinello)
Steven Levitt and Stephen Dubner, Freakonomics
Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, the Cluetrain Manifesto
Christopher Locke (linked above), Gonzo Marketing
Mike Moran, Search Engine Marketing
Katie Paine, Measuring Success (free e-Book)
Robert Scoble and Shel Israel, Naked Conversations
David Meerman Scott, The New Rules of Marketing & PR
Aliza Sherman, The Everything Blogging Book
Biz Stone, Blogging: Genius Strategies For Instant Web Content
Todd Stauffer, Blog On: Building Online Communities With Web Logs
Bob Walsh, Clear Blogging
Andy Wibbles, Blogwild
Don Tapscott and Anthony Williams, Wikinomics
Debbie Weil, The Corporate Blogging Book
Ian H. Witten, Marco Gori, and Teresa Numerico, Web Dragons: Inside the Myths of Search Engine Technology
Jeremy Wright, Blog Marketing
Jon Yang, The Rough Guide to Blogging

5 Responses to "Goodness Gracious, 25+ Great New Media Books!

Toby Says:

Geoff – Put on a little sunscreen include a drink with an umbrella and you have a great way to spend a summer afternoon. By the way, great way to use the group email function on FaceBook. I’m really nervous that I’m about to get addicted. (smile)
Kevin Dugan Says:

Geoff – Great idea on the Facebook email. Since I’m late to it, I’ll add my two cents here.

The New Influencers by Paul Gillin and
Citizen Marketers by Jackie Huba and Ben McConnell

two good ones to add to the list.
Geoff Livingston Says:

From Jeremy Pepper via Facebook (who’s on vacation)…
I like hil hall’s new pr and larry weber’s new book. Oh and the Ries’ book on pr and advertising is good, although old.
Bob Walsh Says:

Looks like my book Clear Blogging is in some very good company – and thanks for the great reading list!
KDPaine Says:

THANK YOU! for including my Measuring Success in the list. I’m honored, and when the actual hard copy is available in September, I’ll be sure to send you one. Ooops, is that blog bribery?

15 Trackbacks

University Update - Yahoo - Goodness Gracious, 25+ Great New Media Books! Says:

[...] YouTube Link to Article yahoo Goodness Gracious, 25+ Great New Media Books! » Posted at The Buzz Bin on Monday, July 02, 2007 Goodness Gracious, 25 Great New Media Books! July 2nd, 2007 by Geoff Livingston (0) Internet Marketing [ 22595657.jpg]OK, I realize that books and fire donâ€™t mix well. But, just in case you wanted to brush-up on social media hereâ€™s a list of 25 must-read social media, marketing and PR books View Entire Article » [...]
University Update - Google - Goodness Gracious, 25+ Great New Media Books! Says:

[...] YouTube Link to Article google Goodness Gracious, 25+ Great New Media Books! » Posted at The Buzz Bin on Monday, July 02, 2007 Goodness Gracious, 25+ Great New Media Books! July 2nd, 2007 by Geoff Livingston (0) Internet Marketing [ 22595657.jpg]OK, I realize that you probably want to turn the blogosphere off and read some pulp fiction this July 4th. But, just in case you wanted to brush-up on social media hereâ€™s a list of 25+ must-read social media, View Entire Article » [...]
Great Blogs of Fire - A Summer’s Worth of Social Media Books Says:

[...] Geoff Livingston invited a bunch of marketing/PR folks on Facebook to offer up some worthwhile book titles about social media.Â Here’s the result: Chris Anderson, The Long TailPaul Bausch, Matthew Haughey, and Meg Hourihan, We BlogRebecca Blood, The Weblog HandbookTodd Defren, PR 2.0 Essentials (e-book)Susannah Gardner, Buzz Marketing with Blogs for DummiesJames Gleick, FasterNeville Hobson and Shel Holtz, How to Do Everything with PodcastingRok Hrastnik, Unleash the Marketing & Publishing Power of RSSHugh Hewett, Blog: Understanding the Information Reformation Thatâ€™s Changing Your WorldJoeseph Jaffe, Life After the Thirty Second SpotAvinash Kaushik, Web Analytics: An Hour a DayRichard Laermer, Punk Marketing (with Mark Simmons) & Full Frontal PR (with Michael Pricinello)Steven Levitt and Stephen Dubner, FreakonomicsChristopher Locke, Rick Levine, Doc Searls, and David Weinberger, the Cluetrain ManifestoChristopher Locke (linked above), Gonzo MarketingMike Moran, Search Engine MarketingKatie Paine, Measuring Success (free e-Book)Robert Scoble and Shel Israel, Naked ConversationsDavid Meerman Scott, The New Rules of PR & MarketingAliza Sherman, The Everything Blogging BookBiz Stone, Blogging: Genius Strategies For Instant Web ContentTodd Stauffer, Blog On: Building Online Communities With Web LogsBob Walsh, Clear BloggingAndy Wibbles, BlogwildDon Tapscott and Anthony Williams, WikinomicsDebbie Weil, The Corporate Blogging BookIan H. Witten, Marco Gori, and Teresa Numerico, Web Dragons: Inside the Myths of Search Engine TechnologyJeremy Wright, Blog MarketingJon Yang, The Rough Guide to Blogging [...]
Marketing Conversation » Beach 2.0: New Media Summer Reading - New Marketing and New Media by Abraham Harrison LLC Says:

[...] Geoff Livingston of The Buzz Bin compiled an exhaustive list of “must-read social media, marketing and PR books,” thanks to the collective suggestions of Toby Bloomberg, Eric Eggertson, Susan Getgood, Kami Huyse, Ike Pigott, Geoff Livingston, and Chris Abraham. I personally recommend The Long Tail, Cluetrain Manifesto, and Naked Conversation. [...]
Marketing Roadmaps Says:

[...] Geoff Livingston over at The Buzz Bin posted a query to a bunch of us PR/Marketing types on Facebook over the weekend: What’s On Your Social Media Reading List? The usual suspects made the listÂ — Cluetrain, Naked Conversations, Debbie Weil’s Business Blogging book, Hobson & Holtz’s new podcasting book, and so on.Â But there were also some interesting, and new, suggestions, and I urge you to check out the list for yourselves. [...]
F4 FREE E-Business Clicks! » Blog Archive » Unleash RSS Marketing in Japan Says:

[...] I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books. [...]
Why I Chose FSTR » The Buzz Bin Says:

[...] asked a bunch of us to help him out with a social media exercise. His call for the creation of a Social Media Syllabus was answered quickly and efficiently, in exactly the manner you’d expect. The nature of [...]
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Now Is Gone Â» Marketing Now Is Gone Says:

[...] honor them and provide business readers additional source material. Several bloggers contributed to a list of related books, which will also be provided to Now Is Gone book and blog readers for further [...]
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[...] Originally run on the Buzz Bin, July 2, 2007.Â [...]
» Book Report Assignments for Mr. Abraham Harrison Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Says:

[...] Manifesto” and “Pattern Recognition” (for the right people) . Based on the summer reading list over at The Buzz Bin, I am drop-shipping books to interested team members who will promise to write nice little book [...]
MySuccessGateway Says:

[...] I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books. [...]
Spin Thicket Comments Says:

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Tommunication.com » Blog Archive » links for 2008-02-18 Says:

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