On a hot Sunday afternoon in Atlanta NASCAR quietly filed a $100 Million Dollar countersuit against AT&T for what they cite as “ambush marketing.”
Maybe this is karma coming around to bite AT&T in the *ss after the stunt they pulled with RIAA & MPAA to track down and prosecute any AT&T user that downloads pirated music and movies. Dave Winer posts an astute observation of AT&T’s “lack of awareness with their customers” and why, in his opinion, AT&T deserves the death penalty for being the “only ISP that will send you to jail to create a new business model for them.”
NASCAR’s biggest beef is that AT&T’s rebranding interferes with their elite series sponsor – Nextel. If successful, the suit will prohibit AT&T from participating in sponsorship of any car in 2008.
Way to go AT&T. What will you screw up next?
[...] Last week Andrea Morris posted a negative story about AT&T. I realize today’s story may seem contrary. Each author on the Bin has their own opinion. In the spirit of transparency and blogging, we let authors post what they want even if views differ. It always comes back to offering a meaningful discussion. [...]