The Buzz Bin

Some great posts on the ‘net this week. Let’s start with Scott Monty who writes about the best possible creator of User Generated Content. And it may be the person next to you… even if it is the secretary. The Social Media Marketing blog is worth a read in its own right.

I try not to link up the mega blogs, but I couldn’t help myself this time. Micro Persuasion Author Steve Rubel writes about the need to provide businesses the ability to be imperfect. Beta business. You mean we can make mistakes? Companies can be human. A superior post.

Brains on Fire Author Spike distinguishes the best corporate blogs from the me, toos. “If you don’t know much about Patagonia, you should read ‘Let My People Go Surfing,’ written by their fearless leader, Yvon Chouinard, for some background. And if you’ve ever received a Patagonia catalog or been in one of their retail stores, then you at least know that they are not only about a love of the outdoors, but about corporate and environmental responsibility – in a huge way. And their blog does nothing but reinforce their beliefs.” Another good case study for those still in the balance.

We also try to feature a blog in DC. How about a blogger visiting DC? The Flack Peter Himler came to DC for the Bulldog conference (Local flacks like me see so many other flacks in DC that we try to avoid mass flacking events a la Bulldog.). Interesting notes on what reporters actually use and don’t use for sources.

BrandTarot put together every (Aggh, I can’t believe I am going to right this horrific word… ) Web 2.0 company logo possible. Cool or scary? Personally, I subscribe to the thought that every time someone says Web 2.0 (Ooow! That’s twice!) a start-up dies.