In addition to my regular posts, for the next couple of weeks I will guest blog at TIA’s Telecommunites, a new effort revolving around the telecom industry. This effort, led by former reporter Ian Martinez, has a lot of exciting potential in an industry segment that’s not fully populated in the blogosphere. Anyway, today I posted on the Coca-Cola company’s latest virtual marketing endeavor, Sprite Yard and I thought it’d be interesting for Buzz Bin readers. Check it out.
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Trust Me:
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Crisis Communications for the Social Web:
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List of Change:
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Brand and Reputation Are Not Synonymous:
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Fragmented Branding - The 21st Century Reality:
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