25
2007
The Way of Second Life
A recent article in The Baltimore Sun talks about companies choosing Second Life to host a virtual job fair and find their candidates. Second Life is a 3-D social networking space.
Before I fell across The Baltimore Sun, I fell across Musashi’s Blog, which propelled me to go check this out for myself. I went to Second Life and joined for free. Then I created a persona, or avatar, as they call it. I choose a name, a funky one, and then picked an image to represent me. I chose cool city chic. She had brunette hair, just like me.
But apparently that’s not the idea. All relationships in Second Life are completely anonymous, except for the job seeker. Here, the company will know your real identity and, the article says, it’s important not to be too “over the top.�
What in the world constitutes over the top. Companies are going find candidates cruising different clubs and islands in Second Life. As a PR professional, when I was looking for a job a few months ago, if someone sent me to Second Life, I don’t know if I’d inquire further. But then again, I don’t have an ipod or a My Space profile. I’d still prefer to meet over a cup of coffee.
I have to admit I didn’t explore Second Life, further than registering. I might go back in there when I have the time. Musashi says it’s like a video game. I think it’s too much. It’s easier when job candidates aren’t avatars and you meet face to face instead of a 3-D social networking platform. I think the world is becoming like the Jetson’s. Â
Nonetheless, check out Musashi’s blog. In great detail, he tells you everything you need to know. I think I’m going to sit this one out.











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