Just a quick tip for folks that are new to blogging and are looking to promote their new media initiative. There’s lots of information out there about how to promote within new media; and you should engage in them. However, promotion efforts should also include traditional marketing efforts. Afterall, they do target your community, too. If they’re curious to learn more, or want to engage in a relationship knowing about your blog provides a natural venue to facilitate this. But they have to know about it.
There’s a cliché in the advertising business that you have touch a customer seven different times (this number varies depending on the source) through a variety of mechanisms to get them to act. Regardless of the actual number, it’s important to note the use of different media forms to promote your social media effort. For example, several Super Bowl and Oscars ads in 2007 invited viewers to their web site, and in some cases the ads were selected or created by participants within the company’s social media community.
These advertisers know that social media users also access information through a variety of mechanisms so they communicate with their community through an integrated outreach effort. Some very simple, obvious ways via traditional tactics to promote a blog or other new media intiatives include:
- Email signatures
- Prominent link on main web site
- Email introduction to clients
- Provide links in newsletters promising related, value-added content
- Include URL in Business cards and stationary
- Include URL in ads
- Include URL in Brochures and collateral
- Include URL in media releases
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Google's Great Buzz Gamble:
Moving from Siloes to Hives:
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Facebook Fan Page Best Practices: