The Buzz Bin

This week’s beginning entry, a little early…

In DC, corporations adoption of new media seems to be accelerating. Just a guess, but it seems to me every time I go to a networking event (and there are about three a week), and I talk to a CEO there is no longer a dialogue about what is a blog or isn’t that for kids? Instead over the past month, I have been hearing, we need to do one… or is my target audience is right for it?

Also, it seems like everyday I am getting a request to sit down for an hour or two, and answer questions about new media. For those people and others who are interested, there’s a book contract in the works. I am specifically writing this book for businesses and PR pros who want the knowledge necessary to create savvy new media strategies. Hopefully it will be helpful, enabling knowledge transfer, and at the same time allowing a few folks to help their companies and clients.

We are fast-tracking the effort to get it to market by 4th quarter, hopefully by October 15th (we’ll see, I have to write it by June 30th). Unfortunately, between the business, marriage and a book, I cannot take freebie meetings or casual networking appointments right now… Just for a little while.

Washington Business Journal’s Top 25 PR Firms

In this week’s issue of the Washington Business Journal, you can find the top 25 private PR firms in DC based on revenue. Congrats to a few of my associates, those at Widmeyer, Steve O’Keeffe and Speaker Box. Based on insider knowledge, I think that at least two of the firms significantly fudged their numbers. It’s too bad the Business Journal operates on the honor system with these listings.

I cut out the top 25 PR firms listing in this week’s Business Journal, then cut the bottom fifteen from the list. I promptly crossed out #8’s name (no significance) and replaced it with Livingston Communications… $4.4 million in revenue. Then I pinned it on my vision board, which I look at every day.

Went to the Smart CEO “CEO of the Year” party on Thursday evening. Twas quite schwanky, as was the Venture Adventure party on Wednesday.

LComm Update Including Google AdWords Strategy Shift

We all have competition. I used to think it was a good idea to run ads against their names on Google AdWords. However, I think the company’s attained such a thought leadership level with new media that it does not make sense for us to compete head to head like this. Instead of reconfigured our campaign to target folks interested in services correlating to our leadership position.

And I’d rather not acknowledge my competition, instead rising above… It makes more sense to position the company like this if we are the leader a la Verizon Wireless’s refusal to acknowledge their competitors in their advertising. They assume leadership.

Also, with the book coming, I’ve enabled our consultant Andrea Morris to begin writing on the blog. The Buzz Bin must go on. Look for her entries coming soon!

Monday’s quotes for you, all attributed to famous author Napoleon Hill:

• A goal is a dream with a deadline.
• Great achievement is usually born of great sacrifice, and is never the result of selfishness.
• Most great people have attained their greatest success just one step beyond their greatest failure.