http://www.livingstonbuzz.com/2007/04/29/businesses-cant-control-social-networks/ Musings and analysis on marketing, buzz and communications. Fri, 19 Mar 2010 21:31:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.livingstonbuzz.com/2007/04/29/businesses-cant-control-social-networks/comment-page-1/#comment-581 10,000 Marshmallows Daily Links 2007-04-30 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Mon, 30 Apr 2007 13:16:10 +0000 http://www.livingstonbuzz.com/blog/?p=253#comment-581 [...] The Buzz Bin: Businesses Can’t Control Social Networks “A paradigm shift of this nature requires a 180 degree shift in approach. Businesses must resort to influence now, and understand that controlling the message is a luxury of times now gone. Further, this influence is based on trust, so more than ever true relationship building is thrust upon corporate America. This means they have to be honest, communicate, give as well as take (value for $), and be prepared for feedback.” [...] [...] The Buzz Bin: Businesses Can’t Control Social Networks “A paradigm shift of this nature requires a 180 degree shift in approach. Businesses must resort to influence now, and understand that controlling the message is a luxury of times now gone. Further, this influence is based on trust, so more than ever true relationship building is thrust upon corporate America. This means they have to be honest, communicate, give as well as take (value for $), and be prepared for feedback.” [...]

]]> http://www.livingstonbuzz.com/2007/04/29/businesses-cant-control-social-networks/comment-page-1/#comment-568 Are you (or your clients) ready to give up control? at erictatro.com Sun, 29 Apr 2007 22:09:50 +0000 http://www.livingstonbuzz.com/blog/?p=253#comment-568 [...] As clients begin to learn more about social media, they’re going to want to learn more about how they can implement technologies like blogs, podcasts and social networks in their PR and marketing plans. The biggest stumbling block, of course, is controlling the message. When a company issues a press release, it’s all there in black and white. No back-and-forth. A blog post? You’ve got comments, you’ve got people providing their own opinions and linking back… And many times, what they have to say may not be what you’re looking to hear. The Buzz Bin puts it nicely: A paradigm shift of this nature requires a 180 degree shift in approach. Businesses must resort to influence now, and understand that controlling the message is a luxury of times now gone. Further, this influence is based on trust, so more than ever true relationship building is thrust upon corporate America. This means they have to be honest, communicate, give as well as take (value for $), and be prepared for feedback. [...] [...] As clients begin to learn more about social media, they’re going to want to learn more about how they can implement technologies like blogs, podcasts and social networks in their PR and marketing plans. The biggest stumbling block, of course, is controlling the message. When a company issues a press release, it’s all there in black and white. No back-and-forth. A blog post? You’ve got comments, you’ve got people providing their own opinions and linking back… And many times, what they have to say may not be what you’re looking to hear. The Buzz Bin puts it nicely: A paradigm shift of this nature requires a 180 degree shift in approach. Businesses must resort to influence now, and understand that controlling the message is a luxury of times now gone. Further, this influence is based on trust, so more than ever true relationship building is thrust upon corporate America. This means they have to be honest, communicate, give as well as take (value for $), and be prepared for feedback. [...]

]]> http://www.livingstonbuzz.com/2007/04/29/businesses-cant-control-social-networks/comment-page-1/#comment-555 Spin Thicket Comments Sun, 29 Apr 2007 16:10:37 +0000 http://www.livingstonbuzz.com/blog/?p=253#comment-555 <!--%kramer-ref-pre%-->[...] [...]<!--%kramer-ref-post%--> [...] [...]

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