http://www.livingstonbuzz.com/2007/04/11/sprint-highlights-corporate-americas-negative-hubris/ Musings and analysis on marketing, buzz and communications. Sat, 20 Mar 2010 09:24:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.livingstonbuzz.com/2007/04/11/sprint-highlights-corporate-americas-negative-hubris/comment-page-1/#comment-14736 CustomScoop's PR Blog Jots: May 2007 Mon, 12 Nov 2007 06:24:50 +0000 http://www.livingstonbuzz.com/blog/?p=231#comment-14736 <!--%kramer-ref-pre%-->[...] Or perhaps that headline ought to read, “PR Bloggers: Trusting or Cynical?”  Andrea Morris praises Sprint’s new effort to build customer loyalty, but joins me in wondering about the company’s true intentions. Andrea received a cutesy thank-you card that appeared to be hand-addressed, thanking her for her patronage.  The idea is terrific, and will no-doubt help with brand-loyalty, but was it a response to a negative article about Sprint CEO Gary Forsee’s compensation in the Washington Post last month? “With this gentle reminder, Sprint effectively made me just a little more brand loyal - which adds to my lifetime value…Still, being the skeptic I am, part of me wonders if this is authentic. Could this be in response to the Washington Post article Geoff commented on last month?” [...]<!--%kramer-ref-post%--> [...] Or perhaps that headline ought to read, “PR Bloggers: Trusting or Cynical?”  Andrea Morris praises Sprint’s new effort to build customer loyalty, but joins me in wondering about the company’s true intentions. Andrea received a cutesy thank-you card that appeared to be hand-addressed, thanking her for her patronage.  The idea is terrific, and will no-doubt help with brand-loyalty, but was it a response to a negative article about Sprint CEO Gary Forsee’s compensation in the Washington Post last month? “With this gentle reminder, Sprint effectively made me just a little more brand loyal – which adds to my lifetime value…Still, being the skeptic I am, part of me wonders if this is authentic. Could this be in response to the Washington Post article Geoff commented on last month?” [...]

]]> http://www.livingstonbuzz.com/2007/04/11/sprint-highlights-corporate-americas-negative-hubris/comment-page-1/#comment-884 The Buzz Bin » Blog Archive » Sprint Gets Personal Wed, 16 May 2007 14:44:30 +0000 http://www.livingstonbuzz.com/blog/?p=231#comment-884 [...] Still, being the skeptic I am, part of me wonders if this is authentic. Could this be in response to the Washington Post article Geoff commented on last month? [...] [...] Still, being the skeptic I am, part of me wonders if this is authentic. Could this be in response to the Washington Post article Geoff commented on last month? [...]

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