I have two good tickets (section 327, aisle seats) to the April 4 game of the Washington Nationals opening home stand against the Marlins that I will give to the person who offers the best thoughts on today’s marketing revolution. The deal is you have to comment on the blog so others can see it, and the deadline is March 26, close of business.

Marketing revolution? Part of my new web site will include a little essay on the marketing revolution we are encountering caused by the new media environment. Here’s an outline of my thoughts:

1. The new media environment (blogs, networks, etc.) has disrupted traditional marketing in a break-out fashion over the past 18 months
2. The result has impacted all forms of communications from journalism and PR to advertising and Internet campaigns, finally killing mass communications and thrusting word of mouth marketing to the forefront
3. Credibility brokers — independent voices on the net, journalists, analysts, social networks (digg, you tube) — have more impact than any other form of marketing
4. Because credibility is what matters, companies and corporate America as whole are being forced into a new era of transparency and good corporate citizenship
5. Marketing no longer can be planned on an annual campaign basis. Instead, marketers must be flexible, capable of meeting the vast and dynamic changes that are occurring in every media form

This topic fascinates me, because my business is so directly impacted by it. I have five major new business leads right now, and three of them are blog/new media oriented. Most of my marketing practices from ten years ago are no longer relevant. For example, the press release as a news vehicle is dead. Now it’s a mere tool to possibly engage a journalist in a conversation, but certainly no longer the means to a direct story.

What are your thoughts? How do you see the marketing revolution evolving?