The Buzz Bin

Today’s Washington Post had a great article on how negative comments on the blogosphere can damage a person or company’s reputation. The law student example demonstrates once again how important it is to militantly maintain your brand online. Further, bloggers need to understand the impact of such comments and write with responsibility.

This is an issue that will continue to evolve as the power of new media unfolds further. Personally, in such instances, I think it’s important to consider the source.

Copy Blogger has dedicated a special issue to the Five Tips for creating a “Sticky Blog.� Personally, I believe the fifth tip of creating value is paramount to the other tips, but the rest are valuable.

Blah, Blah, Blah blog discusses the impact of your very own Washington Nationals new guerilla marketing campaign. Could we reach a tipping point with the Nats that no other local team has created? Perhaps there will be a new level of enthusiasm we have not seen in DC since the Hogs ruled RFK? As a baseball fan, I’ve already gotten my tickets, and I hope the team’s actual performance matches the pre-season excitement.

The Sunlight Foundation is using its blog to promote transparency in government. A call to action for DC residents invites them to the National Press Club to hear more.

I have a client who was in the exact same situation that precipitated the creation of my company. She handled that situation with such simplicity and grace, I was dumbfounded. Seeing someone who is so much more emotionally savvy and mature than myself was quite the lesson. It made me very grateful.

It also reminded me of the old country adage that you shouldn’t wrestle in the mud with pigs… they like it too much. Leadership requires the ability to bear pain. This is something I realize more and more with each passing month.