27
2007
New Mission
Those of you looking for the weekly blog links, please come back on Thursday morning…
I actually thought this week was going to be slow. There were hopes of taking a day off. Yeah, nice try. It’s 11:10 p.m. and I’m at the office working.
My top candidate went to a competing firm, not surprising, but still disappointing. Now I am figuing out which contractors to use for particular pieces of work. Good times.Definitely ruling out M&A at this time. We’re going for another couple of years bare minimum. To move forward with a transaction would be too soon. I’d be selling myself short, plus I like the freedom.
Some of the Carnegie class materials made me revisit my mission (the old one is on the web site). Based on what I know today, it’s apparent to me the old one was too long and unattainable. While idealistic in nature, it could not be met in reality. Here’s the new one, “Develop superior outreach campaigns that deliver results.” Short and sweet.
I am engaging with a firm to redo my my web site through eLance. We will have new positioning ready for 2Q. That will be great! I’m looking forward to it.











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