Livingston

Feb
20
2007

Hot Links in the Post, on the Net

Some great articles in todays Washington Post. The first story of note is a “Read Any Good Ads Lately” describing the strengths of new advertising approaches that try to provide the end user a real product experience. An interesting case study features Lexus using a short story to create the experience. This is one of the stronger Post articles I’ve seen on ad trends.

Story number two was on net neutrality. Bloggers fight the war for a free Internet. If you are not up to snuff yet on net neutrality, you need to be. You may not be happy to see what your local telecom and cable companies have been trying to do to your Internet content.

On the weekly blog round up, here’s a great one for you. Toby Bloomberg’s Diva Marketing features an outstanding list of Social Networking conferences on her Friday post, including the BlogHer conference in NY (love that title). If you’ve got time, check out the overall blog, it’s pretty good.

Lots of write ups on the Jet Blue PR disaster out there. It’s never good to have a meltdown in public. Of course, if your CEO has a blog, you may actually want to use it for crisis PR in a time like this. Woops, no entries since Feb. 1. If you can’t acknowledge the tough times, even in a general way, then why have a Jet Blue blog? It just lacks authenticity.

Check out Michael Phipps blog entry on the Secret of Successful People. Two quick summaries: Get up early, and make quick decisions.

Also, local writer and marketing entrepreneur Andrea Morris argues the case for Cha Cha over Google. An interesting read. I also love the link preview technology use via Snap.

One Response to “Hot Links in the Post, on the Net”

  • Toby Says:

    Geoff - thanks for the shout out and your kind words about Diva Marketing. So many great conferences .. so little time. Hope our paths cross at one!

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